:root {
	--red: #d10e00;
	--ink: #0a0a0a;
	--panel: #121212;
	--text: #f4f2ef;
	--muted: #9a9895;
	--line: #30302f;
}

* {
	box-sizing: border-box;
}

html {
	scroll-behavior: smooth;
}

body {
	margin: 0;
	background: var(--ink);
	color: var(--text);
	font-family: "DM Sans", Arial, sans-serif;
}

a {
	color: inherit;
	text-decoration: none;
}

.container {
	width: min(1240px, calc(100% - 64px));
	margin-inline: auto;
}

.site-shell {
	overflow: hidden;
}

.site-header {
	height: 105px;
	display: flex;
	align-items: center;
	justify-content: space-between;
	border-bottom: 1px solid #252524;
}

.wordmark {
	display: flex;
	align-items: center;
	gap: 10px;
	font: 600 23px/.78 "Oswald", sans-serif;
	letter-spacing: -.025em;
}

.wordmark-type em {
	display: block;
	color: var(--red);
	font-style: normal;
	font-size: .61em;
	letter-spacing: .025em;
	margin-left: 1px;
	margin-top: 4px;
}

.brand-logo {
	width: 53px;
	height: 53px;
	object-fit: contain;
}

.site-header .brand-logo {
	width: 58px;
	height: 58px;
}

.header-link, .footer-links {
	font-family: "DM Mono", monospace;
	font-size: 11px;
	text-transform: uppercase;
	letter-spacing: .02em;
}

.header-link span {
	color: var(--red);
	font-size: 15px;
	margin-left: 5px;
}

.hero {
	min-height: 630px;
	padding: 86px 0 112px;
	position: relative;
	display: flex;
	align-items: center;
	background: radial-gradient(ellipse 55% 75% at 86% 50%, rgba(209, 14, 0, .11), transparent 66%);
}

.hero-copy {
	max-width: 1240px;
	position: relative;
}

.hero-brand-banner {
    width: 100%;
    display: flex;
    justify-content: center;
    align-items: center;
    margin-bottom: 36px;
}


.hero-brand-logo {
    width: 245px;
    height: 245px;
    object-fit: contain;
}


.eyebrow, .section-label, .image-tag {
	font: 500 11px "DM Mono", monospace;
	text-transform: uppercase;
	letter-spacing: .05em;
	color: #c3c1bd;
}

.eyebrow span {
	width: 28px;
	height: 3px;
	background: var(--red);
	display: inline-block;
	vertical-align: middle;
	margin: -2px 10px 0 0;
}

h1, h2, h3, p {
	margin-top: 0;
}

.hero h1 {
	font: 600 clamp(56px, 9.6vw, 136px)/.9 "Oswald", sans-serif;
	letter-spacing: -.055em;
	text-transform: uppercase;
	margin: 26px 0 32px;
}

.hero h1 strong, .collab-copy h2 strong, .coverage-heading strong {
	color: var(--red);
	font-weight: inherit;
}

.intro {
	max-width: 450px;
	color: #b2b0ac;
	font-size: 18px;
	line-height: 1.5;
	margin-bottom: 35px;
}

.hero-actions, .collab-actions {
	display: flex;
	flex-wrap: wrap;
	gap: 10px;
}

.button {
	display: inline-flex;
	align-items: center;
	gap: 28px;
	padding: 15px 17px;
	text-transform: uppercase;
	font: 500 11px "DM Mono", monospace;
	letter-spacing: .03em;
	transition: transform .2s, background .2s;
}

.button:hover {
	transform: translateY(-2px);
}

.button span {
	font-size: 16px;
}

.button-primary {
	background: var(--red);
}

.button-secondary {
	border: 1px solid #484744;
}

.positioning {
	padding: 105px 0 120px;
}

.section-label {
	display: flex;
	align-items: center;
	gap: 12px;
	padding-bottom: 22px;
	border-bottom: 1px solid var(--line);
}

.section-label span {
	color: var(--red);
}

.section-label h2 {
	margin: 0;
	font: inherit;
}

.positioning-grid {
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 18px;
	padding-top: 34px;
}

.positioning-grid article {
	min-width: 0;
}

.positioning-image {
	height: 255px;
	overflow: hidden;
	background: #1b1b1a;
	position: relative;
}

.positioning-image::after {
	content: "";
	position: absolute;
	inset: 0;
	background: linear-gradient(180deg, transparent 35%, rgba(0, 0, 0, .35));
}

.positioning-image img {
	width: 100%;
	height: 100%;
	display: block;
	object-fit: cover;
	transition: transform .45s ease;
}

.positioning-grid article:hover .positioning-image img {
	transform: scale(1.035);
}

.positioning-grid h3 {
	font: 600 30px/1 "Oswald";
	text-transform: uppercase;
	letter-spacing: -.02em;
	margin: 20px 0 8px;
}

.positioning-grid article > p:last-child {
	color: var(--muted);
	font-size: 15px;
}

.coverage {
	background: #edebe7;
	color: #101010;
	padding: 106px 0 125px;
}

.section-label-light {
	border-color: #c7c4bf;
	color: #54514d;
}

.coverage-heading {
	display: flex;
	align-items: end;
	justify-content: space-between;
	gap: 30px;
	padding: 33px 0 42px;
}

.coverage-heading p {
	margin: 0;
	font: 600 clamp(41px, 5vw, 65px)/.95 "Oswald";
	text-transform: uppercase;
	letter-spacing: -.04em;
}

.coverage-heading span {
	font: 11px "DM Mono";
	color: #5e5a55;
	text-transform: uppercase;
	padding-bottom: 4px;
}

.coverage-grid {
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 24px;
}

.coverage-card {
	display: block;
}

.card-image {
	aspect-ratio: 400 / 220;
	overflow: hidden;
	position: relative;
	background: #c8c5c0;
}

.card-image img {
	display: block;
	width: 100%;
	height: 100%;
	object-fit: cover;
}

.card-copy {
	border-top: 4px solid #111;
	padding: 17px 0 0;
}

.card-copy h3 {
	font: 600 33px/1 "Oswald";
	text-transform: uppercase;
	letter-spacing: -.03em;
	margin-bottom: 10px;
}

.card-copy h3 span {
	color: var(--red);
	font-family: "DM Sans";
	font-size: 21px;
	float: right;
}

.card-copy > p:last-child {
	color: #615d58;
	font-size: 15px;
	margin-bottom: 0;
}

.coverage-card:hover .card-image img {
	transform: scale(1.025);
	transition: transform .35s ease;
}

.coverage-card:hover h3 span {
	transform: translate(3px, -3px);
	display: inline-block;
}

.collaboration {
	padding: 135px 0;
}

.collab-copy {
	border-top: 1px solid var(--line);
	padding-top: 28px;
}

.collab-copy h2 {
	max-width: 850px;
	font: 600 clamp(47px, 5.2vw, 70px)/.96 "Oswald";
	letter-spacing: -.04em;
	text-transform: uppercase;
	margin: 25px 0;
}

.collab-copy > p:not(.eyebrow) {
	max-width: 620px;
	color: #aaa7a2;
	font-size: 17px;
	line-height: 1.55;
}

.collab-actions {
	margin-top: 35px;
	align-items: center;
}

.email-link {
	padding: 14px 8px;
	border-bottom: 1px solid #6d6a65;
	font: 11px "DM Mono";
}

.email-link span {
	color: var(--red);
	font-size: 15px;
}

.site-footer {
	border-top: 1px solid #30302e;
	min-height: 125px;
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 25px;
}

.footer-links {
	display: flex;
	gap: 22px;
}

.footer-links a:hover {
	color: var(--red);
}

.site-footer > p {
	color: #77746f;
	font: 11px "DM Mono";
	text-transform: uppercase;
	margin: 0;
}

@media (max-width:760px) {
	.container {
		width: min(100% - 40px, 620px);
	}

	.site-header {
		height: 77px;
	}

	.site-header .brand-logo {
		width: 49px;
		height: 49px;
	}

	.header-link {
		display: none;
	}

	.hero {
		min-height: 0;
		padding: 70px 0 85px;
	}

	.hero-brand-banner {
		grid-template-columns: 1fr 132px 1fr;
		grid-template-rows: 132px auto;
		margin-bottom: 35px;
	}

	.hero-brand-home, .hero-brand-gym {
		font-size: 46px;
	}

	.hero-brand-home {
		padding-right: 10px;
	}

	.hero-brand-gym {
		padding-left: 10px;
	}

	.hero-brand-logo {
		width: 132px;
		height: 132px;
	}

	.hero-brand-europe {
		font-size: 18px;
		padding-top: 8px;
	}

	.hero h1 {
		font-size: 52px;
		line-height: .94;
	}

	.positioning {
		padding: 76px 0;
	}

	.positioning-grid {
		grid-template-columns: 1fr;
		gap: 36px;
	}

	.positioning-image {
		height: 300px;
	}

	.positioning-grid h3 {
		margin: 18px 0 8px;
	}

	.coverage {
		padding: 76px 0 85px;
	}

	.coverage-heading {
		display: block;
	}

	.coverage-heading p {
		font-size: 48px;
		margin-bottom: 16px;
	}

	.coverage-grid {
		grid-template-columns: 1fr;
		gap: 40px;
	}

	.collaboration {
		padding: 86px 0;
	}

	.collab-copy {
		padding-top: 23px;
	}

	.site-footer {
		min-height: 150px;
		flex-wrap: wrap;
		align-content: center;
	}

	.site-footer > p {
		width: 100%;
	}

	.wordmark {
		font-size: 20px;
	}

	.brand-logo {
		width: 45px;
		height: 45px;
	}

}